Privacy Policy
Your privacy is fundamental to us. This policy explains how Vitality Beauty Ltd collects, uses, and protects your personal information when you visit our website and use our services.
Last Updated: 15th January 2024
1. Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when you:
- Create an account on our website
- Make a purchase through our online store
- Subscribe to our newsletter or mailing list
- Contact us through our contact forms or customer service channels
- Participate in surveys, competitions, or promotional activities
- Leave reviews or provide testimonials
Types of Personal Information
Identity Information:
Full name, date of birth, gender
Contact Information:
Email address, phone number, mailing address
Payment Information:
Billing address, payment method details (processed securely)
Profile Information:
Username, preferences, beauty profile data
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage patterns, including:
- IP address and general location data
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or source
- Device type and screen resolution
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect for the following purposes:
Order Processing & Fulfilment
Process your orders, arrange delivery, and provide customer support for your purchases.
Marketing Communications
Send you newsletters, promotional offers, and beauty tips (with your consent).
Personalisation
Customise your shopping experience and recommend products based on your preferences.
Website Improvement
Analyse website usage to improve our services, user experience, and product offerings.
Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
- Contract Performance: To process orders and provide our services
- Consent: For marketing communications and optional processing
- Legitimate Interest: For website improvement and fraud prevention
- Legal Obligation: To comply with tax and accounting requirements
3. Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our website, conducting business, or serving customers. These include payment processors, delivery services, email marketing platforms, and analytics providers.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities, or to enforce our Terms of Service or protect our rights, property, or safety.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transaction.
International Data Transfers
Some of our service providers may be located outside the UK or European Economic Area (EEA). When we transfer your personal data internationally, we ensure appropriate safeguards are in place:
- Adequacy decisions by the European Commission
- Standard Contractual Clauses approved by relevant authorities
- Binding Corporate Rules
- Other legally recognised transfer mechanisms
4. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction:
Encryption
All data transmissions are protected with SSL/TLS encryption
Access Controls
Strict access controls limit who can view your personal information
Regular Audits
Regular security assessments and updates to maintain protection
Important Notice
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously monitor and improve our security measures.
5. Your Rights and Choices
Under UK data protection law, you have several rights regarding your personal information:
1 Right of Access
You have the right to request a copy of the personal information we hold about you, including details of how we use it.
2 Right to Rectification
You can request that we correct any inaccurate or incomplete personal information about you.
3 Right to Erasure
You have the right to request deletion of your personal information in certain circumstances, subject to legal obligations.
4 Right to Restrict Processing
You can ask us to limit how we use your personal information while you contest its accuracy or object to processing.
5 Right to Data Portability
You can request that we transfer your personal information to another service provider in a structured, commonly used format.
6 Right to Object
You have the right to object to our processing of your personal information for marketing purposes or based on legitimate interests.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the details below:
Email: [email protected]
Post: Data Protection Officer, Vitality Beauty Ltd, 20 Fenchurch St, London, EC3M 3BY, United Kingdom
We will respond to your request within one month of receipt.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand user preferences.
Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off:
- Session management
- Shopping cart functionality
- Security features
- Load balancing
Analytics Cookies
These help us understand how visitors interact with our website:
- Google Analytics
- Page performance tracking
- User journey analysis
- Conversion tracking
Marketing Cookies
Used to deliver relevant advertisements and measure campaign effectiveness:
- Personalised advertising
- Remarketing campaigns
- Social media integration
- Affiliate tracking
Preference Cookies
Remember your settings and preferences for a better experience:
- Language preferences
- Accessibility settings
- Display preferences
- Content customisation
Managing Your Cookie Preferences
You can control and manage cookies through your browser settings or our cookie consent banner. However, disabling certain cookies may affect website functionality.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law:
Customer Account Data
Retained while your account is active and for 7 years after closure for legal and accounting purposes.
Includes: Personal details, order history, preferences
Marketing Communications
Retained until you unsubscribe or withdraw consent, plus 3 months for administrative purposes.
Includes: Email addresses, subscription preferences, engagement data
Website Analytics
Aggregated data retained indefinitely for trend analysis. Individual session data anonymised after 26 months.
Includes: Page views, session duration, user journeys
Legal and Compliance Records
Retained for the periods required by UK law (typically 6 years for tax records).
Includes: Financial records, contracts, regulatory filings
Secure Deletion
When we delete personal information, we use secure deletion methods to ensure it cannot be recovered. For cloud-stored data, we follow industry-standard practices for data sanitisation.
8. Children's Privacy
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child under 16 has provided us with personal information, please contact us immediately.
Age Verification
If we discover that we have collected personal information from a child under 16 without parental consent, we will take steps to delete such information promptly. Parents and guardians are encouraged to monitor their children's internet usage and help enforce our Privacy Policy by instructing their children never to provide personal information without permission.
Parental Guidance
If you believe your child has provided personal information to us, please contact us at [email protected] so we can address the situation appropriately.
9. International Data Transfers
As a UK-based company, we primarily process your personal data within the United Kingdom and European Economic Area (EEA). However, we may transfer your data to countries outside the UK/EEA when using certain service providers or when fulfilling orders for international customers.
Transfer Safeguards
When transferring personal data outside the UK/EEA, we ensure adequate protection through:
- Adequacy Decisions: Transfers to countries with adequate data protection laws
- Standard Contractual Clauses: EU Commission-approved terms for international transfers
- Binding Corporate Rules: Internal policies approved by data protection authorities
- Certification Schemes: Participation in recognised international frameworks
Common Transfer Scenarios
Cloud Storage Providers
Data stored on secure, encrypted cloud platforms with data residency controls
Payment Processors
International payment gateway services for secure transaction processing
Customer Service
Support teams in different time zones with strict confidentiality agreements
Your Rights
Regardless of where your data is transferred, you maintain the same rights outlined in Section 5 of this policy. If you have questions about international transfers, please contact us at [email protected].
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Modified" date.
Notification of Changes
We will notify you of significant changes through:
- Email notification to your registered email address
- Prominent notice on our website homepage
- In-app notifications for registered users
- Updates to our Terms of Service if applicable
Effective Date
Changes to this Privacy Policy will become effective immediately upon posting unless otherwise specified. Your continued use of our services after the effective date constitutes acceptance of the updated policy.
Previous Versions
We maintain records of previous versions of this Privacy Policy. If you would like to review a specific version, please contact us with the date of the version you're interested in.
Review Schedule
This Privacy Policy is reviewed quarterly and updated as necessary to ensure compliance with current data protection laws and our business practices.
11. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us:
Email Us
General Privacy Inquiries
[email protected]Customer Service
[email protected]Data Subject Requests
[email protected]Call Us
Customer Service
+44 20 7946 0020Business Hours
Monday - Friday: 9:00 AM - 5:30 PM
Saturday: 10:00 AM - 2:00 PM
Sunday: Closed
Visit Us
Head Office
Vitality Beauty Ltd20 Fenchurch Street
London EC3M 3BY
United Kingdom
By Appointment Only
Please schedule an appointment before visiting our office to ensure the appropriate team member is available to assist you.
Schedule AppointmentSupervisory Authority
If you are not satisfied with our response to your concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
12. Additional Resources
We encourage you to review our related policies and understand your rights under UK data protection law:
Cookie Policy
Learn more about how we use cookies and similar tracking technologies.
Terms of Service
Review our terms and conditions for using our website and services.
Our Website
Visit our main website to explore our beauty products and services.
UK Data Rights
Learn about your data protection rights from the official UK guidance.
GDPR Overview
Understanding GDPR and its impact on personal data protection.
Contact Page
Find additional contact information and ways to reach our team.
Thank You for Trusting Vitality Beauty
Your privacy and trust are paramount to us. We are committed to protecting your personal information and providing transparency about our data practices. If you have any questions or concerns, please don't hesitate to contact our Data Protection Officer.